Prerna Nagpal: Implicit Positioning and Surrogate Advertising

Jun 01, 2011 | Posted by admin in Campus Corner, Student's Speak   213 Comments »

Advertising is a non-moral force, like electricity, which not only illuminates but electrocutes. Its worth to civilization depends upon how it is used.” – J. Walter Thompson

Let me start with an ad that is etched in our memory and we dance to its tunes:

“Dance on the clubboat, a group of party people in the age of 25 -40 years have a glass which seems like water in it. After that music starts in advertisement “be watcha you wanna be” and young people do dance and then the ad closes with Bacardi brand showing bat as their logo and in the end -says cassettes and cds available on SONY.”

This is surrogate advertising. Surrogate advertising means duplicating brand image of one product extensively, in order to promote, another product.

Origin of this trend

Advertising is widely accepted to be the most potent tool in the hand of a marketer. Whether it is to launch a new product, entrench an existing one, educate on the new salient features or create a new market, most consumer products manufacturers orient a considerable amount of time, energy and money to reaching out to existing and potential consumers though various media. Direct advertising of tobacco/alcohol and other products was rampant before the enforcement of tobacco control legislation in India. Billboard advertising of international and domestic brands of cigarettes and chewable forms of tobacco was a common sight. But now all direct advertising of tobacco products in all media has been prohibited with the enforcement of National Legislation. Cable Television Network (Regulation) Amendment Bill,2000, which completely prohibits cigarette and alcohol advertisements, which directly and indirectly promote sale of these products (enacted from September 8, 2000).The ban has spawned a generation of surrogate marketing initiatives as corporations leant to sell without communicating to the consumer.

Trends before the enforcement

Sponsorship of sports events and cultural events by tobacco and alcohol industry.

  • ‘Wills’ (brand of ITC, a subsidiary of British American Tobacco) used to sponsor Indian cricket team/matches.
  • Tennis tournaments were sponsored by ‘Gold Flake’ cigarette (brand of Godfrey Phillips India Ltd. -GPI, a subsidiary of Phillip Morris). Boat racing was sponsored by ‘Four Square’ cigarettes (brand of GPI).
  • Charms’, a cigarette brand sponsored the ‘Spirit of freedom concert’, a musical event.
  • ‘Manikchand’, manufacturers of gutkha (chewing tobacco), patronized the Filmfare awards ceremony.

Trends after the enforcement

In this context, one can imagine the predicament of a producer who is mandated to legally produce and stock and then has his hands tied by being denied the right to market the produce. This is a ditch that many liquor and cigarette companies have found themselves in after the enforcement. Most of the large players adapted quickly to introducing what are termed as complimentary products which fell outside the ambit of the Government’s regulation. After the ban imposed on the 12 advertisements identified as surrogates by the Government of India, and the show-cause notices issued to Star TV, Zee TV and Aaj Tak in 2002 under the provisions of the Cable Tele-vision Regulation Act of 2002, the whirlwind of surrogate ads hitting the telly calmed down to a large extent. Advertisers started diversifying and shifted their focus to other advertising avenues which often stretched the concept of brand ex-tension to previously unheard-of levels to perpetuate brand recall among the target audience.

Let me quote some examples.

BRAND SURROGATE
Seagrams (Alcohol) Compact discs.
Mc Dowells Water and Soda
Bagpiper Water and Soda, Cassettes and Compact discs.
Red and White Bravery Awards
Bacardi Cassettes and Compact discs
Kingfisher Water and Calendar’s
Four Square White Water Rafting and Gliding
Wills lifestyle Apparels, Accessories
Goa Gutkha, Pan Parag Gutkha Pan Masala
Johnny Walker Soda
502 Pataka 502 Pataka chai
Smirnoff, Aristocrat Apple Juices

Advertising paan masala/mouth fresheners bearing the same brand name as tobacco products is a common practice. Sponsorship of sports and cultural events is widely being undertaken by alcohol companies in India. “Royal stag” sponsors Indian cricket matches. “Shaw Wallace” sponsored the Indian open golfing event as the Royal Challenge Indian open and the Kenya cricket team. Kingfisher promotes their liquors, beers and whiskies, which constitutes 95% revenues of the UB group, by different strategies like they owned a cricket team ROYAL CHALLENGERS Bangalore and launching India’s costlier calendars which are limited in edition.

One interesting trend which was observed in the mid 2000s was the “socially responsible advertising” taken up by many liquor companies. Several advertisements exhorting viewers to be responsible citizens and refrain from driving after drinking were seen by media analysts as a form of surrogacy.

The Drift between the industry and Government

Government feels that promoting these brands has influence on young minds , recruits new drinkers, increase sales among heavy drinkers. In 2005 Health minister Anbumani Ramadoss alleged that the tobacco industry was directly paying cinema stars to smoke in films. When millions of people give polio drops to their children inspired by Amitabh Bachchan’s appeal, the impact of smoking scenes is not difficult to imagine.

The industry people quote that advertising is only about protecting brand share, not total consumption, and industry self-regulation is the answer for any problems.

Need of the Hour

However the surrogacy in advertising continues in the absence of a strong code by the ASCI (Advertising Standards Council of India). The need of the hour is to develop an unambiguous plan of action. Recently, the Information and broadcasting ministry assured that stricter measures of surveillance to identify such advertisements would be put in place. The tobacco and liquor manufacturing lobby has been trying to persuade the government to relax the restrictions on advertising. The following measure will go a long way in easing the deadlock:

The ASCI should have an unambiguous guideline for differentiating acceptable and unacceptable forms of advertising for surrogates. Also it should be empowered to implement the guidelines and issue penalties for non-conformance. The government must look beyond having the cake (the advertising ban) and eating (tax revenues).

213 Responses to “Prerna Nagpal: Implicit Positioning and Surrogate Advertising”

  1. A round of applause for your blog.Really looking forward to read more. Keep writing.

  2. Considerably, this post is really the sweetest on this notable topic. I harmonise with your conclusions and will thirstily look forward to your incoming updates. Saying thanks will not just be sufficient, for the phenomenal clarity in your writing. I will directly grab your rss feed to stay informed of any updates. Admirable work and much success in your business dealings!  Please excuse my poor English as it is not my first tongue.

  3. Great post! Finally i have all the necessery info about it! Thank you so much! Love to hear more about it. Best regards

  4. Glad I recently found this information as I am just about to make my mind up on a moderately costly purchase. You certainly assisted me with my market research. Much appreciated. –Vince.

  5. Great, thanks for sharing this article post.Really thank you!

  6. now and then and I am comfortable to report this most recent posting is genuinely somewhat effective and a whole good deal better than 1 / 2 the other poor quality stuff I read today

  7. very good put up, i certainly love this web site, keep on it

  8. I just like it!…

    Amazing article. I desire you up-to-date your blog significantly more often, I just cannot seem to be to acquire adequate of your blog. I preserved your blog in my bookmarks. Would it be feasible to do a guest post sometime?…

  9. It¡¦s really a nice and helpful piece of information. I¡¦m glad that you simply shared this helpful information with us. Please stay us up to date like this. Thanks for sharing.

  10. 大陸抓姦 says:

    about the most recent posts are fantastic quality bootcamp guess I’ll add you into my daily bloglist,would you mind writing your weblog with even more data!2

  11. RawOxilla says:

    No bad :) , it’s I like, to be useful

  12. Have you ever considered adding more videos to your blog posts to keep the readers more entertained? I mean I just read through the entire article of yours and it was quite good but since I’m more of a visual learner,I found that to be more helpful well let me know how it turns out! I love what you guys are always up too. Such clever work and reporting! Keep up the great works guys I’ve added you guys to my blogroll. This is a great article thanks for sharing this informative information.. I will visit your blog regularly for some latest post.

  13. Chauncey says:

    This web site is my intake , really fantastic layout and perfect content .

  14. bar supplies says:

    I am now not certain where you’re getting your information, but good topic. I needs to spend a while finding out more or figuring out more. Thank you for excellent info I was searching for this information for my mission.

  15. Nice post. I learn something more difficult on different blogs everyday. It can all the time be stimulating to read content material from other writers and apply slightly one thing from their store. I’d prefer to make use of some with the content material on my blog whether you don’t mind. Natually I’ll provide you with a link on your web blog. Thanks for sharing.

  16. I love tea. The way it tastes and smells. I prefer it way more then I do soda. its also better for you too.

  17. Thank god I discovered your site. I have been looking around for hours looking to find this information. keep up the good work! Also I love your over all lookof this blog. I will return. I have bookmarked you.

  18. Hi webmaster, commenters and everybody else !!! The blog was absolutely fantastic! Lots of great information and inspiration, both of which we all need!b Keep ‘em coming… you all do such a great job at such Concepts… can’t tell you how much I, for one appreciate all you do!

  19. Nice blog right here! Additionally your web site lots up fast! great work!

  20. This website online is really a stroll-by way of for all of the data you wished about this and didn’t know who to ask. Glimpse here, and also you’ll definitely discover it.

  21. last minute says:

    I simply couldn’t depart your web site prior to suggesting that I really enjoyed the standard information a person provide to your guests? Is going to be back frequently in order to investigate cross-check new posts

  22. Saglik says:

    Thank you…

    I appreciate the info shared here. Please keep up the good work. Best wishes to you…..

  23. Best choice and best discounts.

  24. Interesting says:

    Hi! I just want to tell you that I found this blog really useful to me. I will visit this blog regularly to read more. Thanks. srt1307907058 http://ur1.ca/4d0se

  25. WONDERFUL Post.thanks for share..extra wait .. …

  26. There’s noticeably a bundle to find out about this. I assume you made sure good points in features also.

  27. Great post! Finally i have all the necessery info about it! Thank you so much! Love to hear more about it. Best regards

  28. Unbelievable?: that had been truly in depth, thank you.

  29. Certainly believe that that you mentioned. The perfect cause was online the simplest thing to find out. I explain to you, I definitely get agitated while people think of worries which they clearly do not know concerning. You were hit the nail upon the most notable and explained your whole thing with out side-effect , folks will take a sign. Will probably be back to have more. Cheers

  30. Thank you for another essential article. Where else could anyone get that kind of information in such a complete way of writing? I have a presentation incoming week, and I am on the lookout for such information.

  31. Mr Smite says:

    I’m quite fresh to wordpress. however what you write on this blog is really amazing and very beneficial. I believe it should help me later on. Many thanks for the great work.

  32. Mr Alex says:

    Lol, my friend placed this website on his favorites (we use the same Mac). Looking sweet, keep writing! interesting stuff thanx

  33. Petermarco says:

    Helpful blog, saved your website with interest to see more information!

  34. Superman says:

    Wherever will it be, i would like you just read much more about this particular post, thanks.

  35. unioichi says:

    Thank for share i love it and bookmark this content and share I look forward to seeing more.. Thank for sharring.

  36. I am often to blogging and i actually admire your content. The article has actually peaks my interest. I’m going to bookmark your website and keep checking for new information.

  37. Ryans Peter says:

    Thank for the good material Very interesting thanks for the info.

  38. Epsocial says:

    This is the best post on this topic i have ever read.

  39. So great article. I enjoyed reading it.

  40. Useful stuff, but the theme don’t display properly on my Powerbook…maybe you should check that out. Thanks, anyway.

  41. Good luck getting people behind this one. Though you make some VERY fascinating points, youre going to have to do more than bring up a few things that may be different than what weve already heard. What are trying to say here? What do you want us to think? It seems like you cant really get behind a unique thought. Anyway, thats just my opinion.

  42. Devin Felkel says:

    Superb blog post, I have book marked this internet site so ideally I’ll see much more on this subject in the foreseeable future!

  43. I’m quite fresh to wordpress. however what you write on this blog is really amazing and very beneficial. I believe it should help me later on. Many thanks for the great work.

  44. I have to admit that overall Im really impressed with this particular site.It is easy to observe that youre enthusiastic about your writing. If only I had your writing ability I anticipate more updates and you will be returning.

  45. When I read a really good post I do some things:1.Forward it to all the close contacts.2.keep it in some of the best social bookmarking sites.3.Be sure to come back to the same site where I read the article.After reading this article I’m really concidering going ahead and doing all 3… Outstanding info. Thanks I added your place of duty to my blog!

  46. Great article. Thank you to tell us more useful information. I am looking forward to reading more of your articles in the future.

  47. I was very encouraged to find this site. I wanted to thank you for this special read. I definitely savored every little bit of it and I have you bookmarked to check out new stuff you post.

  48. New Items says:

    Thanks a lot for any post, I even learned a lot from using it. Excellent content here. Always longing for new post!

  49. As soon as I found this site I went on reddit to share some of the love with them.

  50. I went over this internet site and I believe you have a lot of good information, saved to my bookmarks (:.

  51. Great review! You actually touched some great news in this post. I came across it by using Yahoo and I’ve got to admit that I already subscribed to the site, it’s very great :)

  52. I have a problem with the overall premise of this post but I still think its really informative. I really like your other posts. Keep up the good work.

  53. This blog is definitely extremely helpful as I’m at the moment setting up an online flower website – however I am only starting out so it’s really quite small, as opposed to your blog. Thx. Lauren Chase

  54. I saw a lot of website but I think this one holds something special in it in it

  55. Appreciate it for helping out, good info .

  56. Merely wanna remark on few general things, The website design and style is perfect, the subject material is rattling fantastic : D.

  57. But wanna state that this is very beneficial , Thanks for taking your time to write this.

  58. I went over this internet site and I conceive you have a lot of fantastic info , saved to fav (:.

  59. marcoruay says:

    Thank you for a great post. I will learn many new stuff right here! Good luck for the next!

  60. free ipad 2 says:

    Great review! You actually touched some valuable things here. I came across it by using Google and I’ve got to admit that I already subscribed to the RSS, it’s very great :)

  61. Hello there – I must say, I am happy with your website. I had no problems navigating via all of the tabs and the info was very simple to access. I discovered what I wanted in no time at all. Pretty awesome.

  62. Great post! Thanks for sharing.

  63. Hey there I just wanted to write and say I enjoyed reading your blog!

  64. Cheers very much, I’ve found this article very nice!

  65. I think when i discovered an identical topicon …errr… somewhere. But the truth is published on there improved =)

  66. miedzyzdroje says:

    Deference to website author , some good entropy.

  67. Thank you..really informative!!

  68. As I website owner I believe the articles here is really wonderful, thankyou for your efforts.

  69. ericshop says:

    This is the best post on this topic i have ever read.

  70. Mr marco says:

    Wherever will it be, i would like you just read much more about this particular post, thanks.

  71. GREAT REVIEW! I agree with all you said in your article, especially at the beggining of your article. Thank you, this info is very valuable as always. Keep up the good work! You’ve got +1 more reader of your blog:) Isabella S.

  72. Great review! You actually overviewed some great news in your post. I came across it by using Google and I’ve got to admit that I already subscribed to the RSS, will be following you on my iphone :)

  73. GREAT REVIEW! I agree with all you said in your article, especially at the end of your article. Thank you, this info is very useful as always. Keep up the good work! You’ve got +1 more reader of your super blog:) Isabella S.

  74. Great review! This is exactly the type of post that should be shared around the internet. Shame on the search engines for not ranking this blog post higher!

  75. You’ve nearly saved my life. The deadline was so close, but thanks to your help I handed in my essay in time.

  76. It truly is enjoyable in this article. nice study. I have been explored this kind of data for a time. many thanks

  77. Thank you very much with regard to and so exciting posting. Superb task!

  78. This particular is one of the most respected considerations My spouse and i ever mastered in several years, Now i’m uttering relating to this element of your post “

  79. You bring up many quite useful tips. Really worth a read through. I’ve sent the website through to friends

  80. WONDERFUL Post.thanks for share..extra wait .. …

  81. Yeah bookmaking this wasn’t a speculative determination outstanding post! .

  82. bestbuycheck says:

    Good recommended website.

  83. i unquestionably enjoy looking at your site. dont stop posting the actual wonderful level of quality info!

  84. this page was exactly what i have been searching for! found this blog bookmarked from a friend. I will also share it. Thanks again!

  85. car repos says:

    Hi there, i just wanted to drop you a line to say that i thoroughly enjoyed this particular post of yours, I have subscribed to your RSS feeds and have skimmed a few of your posts before but this one really stood out for me. I know that I am just a stranger to you but I figured you might appreciate the appreciation :) – Take care – and keep blogging.

  86. Terrific review! This is exactly the type of information that should be shared around the internet.

  87. I your writing style genuinely enjoying this website .

  88. susanboy says:

    Interesting read, there is a lot to consider here. Sorry I’m new here..hope to be around for a while.

  89. Life if full of upheaval. Upheaval is defined as a sudden, violent disruption or upset. As I have learned, life is not a dream. IT IS REALITY.

  90. Together with every little thing that appears to be building inside this subject matter, a significant percentage of viewpoints tend to be rather stimulating. Nevertheless, I beg your pardon, but I do not subscribe to your entire idea, all be it stimulating none the less. It looks to me that your commentary are generally not totally validated and in reality you are generally yourself not really fully certain of the point. In any event I did enjoy looking at it.

  91. Remarkable article thank you! Delivered out of my iphone 4G

  92. Beneficial publish, I just given this onto a fellow employee who was doing a little investigation on this. And he in fact purchased me breakfast mainly simply because I discovered it for him? smile.. So allow me to reword that: Thnx for the deal with! But yeah Thnkx for taking the time to discuss this, I really feel strongly about it and get enjoyment find outing a lot more on this leadingic. If possible, while you produce into expertise, would you mind updating your weblog with added details? It is highly useful for me. Two thumb up for this article!

  93. Oh my goodness! an amazing article dude. Thnkx

  94. So i am able to understand this. This can be an sorts of direct which needs to be applied and not only just animal untruths that has been in other good web sites. Have fun with your good enjoying this particular most effectively doctor.

  95. goodluck says:

    To be honest, I had no clue about this, until I stopped by your site today.

  96. nookonly says:

    Thanks for taking the time to discuss It is extremely helpful for me.

  97. I want to state, wonderful page. I’m unclear in the event it has been dealt with, however when making use of Firefox I can under no circumstances obtain the entire website to be able to heap with no relaxing numerous occasions. Might be my personal modem.

  98. This is a really interesting and informative content.
    [url=http://www.southwestvasectomyreversal.com/forum/member/198989/
    ]More[/url]

  99. This is nice says:

    Hello! Just want you to know that I really found this website really helpful to me. I will come back to this blog more often to read more. Thanks.

  100. Pandora says:

    Many thanks to get revealing this info. Although it will likely be really wonderful for getting other information!

  101. secanp says:

    Web site, you are very interesting to read. Very interesting and engaging.

  102. Ila Ruble says:

    Thanks for every one of your hard work on this site. My niece enjoys conducting investigations and it’s really easy to see why. A number of us notice all of the powerful way you provide very helpful suggestions via this web site and as well increase contribution from other ones on that area then our favorite daughter is truly studying a whole lot. Take advantage of the remaining portion of the new year. You have been conducting a fabulous job.

  103. secanp says:

    I really like the blog. Thanks for the good read.

  104. This is nice says:

    Hello! Just want you to know that I really found this website really helpful to me. I will come back to this blog more often to read more. Thanks. srt1310918573 http://ur1.ca/4pi9n

  105. Great article! I just added it to my favorites!

  106. AZnp says:

    Thanks for the articles. Looks very good indeed. Will keep an eye out.

  107. I never know what the swear filter will block out and Im damned if Im writing the bloody thing out again

  108. An fascinating discussion is value comment. I feel that it’s best to write more on this subject, it might not be a taboo subject however generally people are not sufficient to talk on such topics. To the next. Cheers

  109. Kris Bonanno says:

    i’d love to share this posting with the readers on my site. thanks for sharing!

  110. goodprices says:

    I visited a lot of website but I think this one contains something special in it in it.

  111. Good an very informative post. I will come back to your blog regularly. One thing: I do not exactly know what do you mean in the second paragraph. Could you please exmplain your opinion?

  112. Sweet, that’s definitely what I was hunting for! You just spared me alot of looking around

  113. I am interested, I will stay tuned, Thanks

  114. Yuonne Gyaki says:

    I like this weblog very much so much excellent information. “Abstract art is a product of the untalented, sold by the unprincipled to the utterly bewildered.” by Al Capp.

  115. I really appreciate the way this website is laid out. I think it is awesome.

  116. I have a lot of interest in this particular content and I have determined this article to be very helpful! Thanks again!

  117. peter cop says:

    This is a great little blog, I can not believe that I didn’t wander onto it before.

  118. It does seem that everybody is into this kind of stuff lately. Dont really understand it though, but thanks for trying to explain it. Appreciate you shedding light into this matter. Keep it up

  119. tycop says:

    Hey really liked yout post..thanks

  120. Great post! Thanks for sharing.

  121. I really liked your article. You should write more about that topic.

  122. I must admit this post is very wonderful . Thanks once again for the push!

  123. Very Interesting Blog! Thank You For Thi Information!

  124. chanel shoes says:

    Very good web page!

  125. Pleased i came across this amazing site, will be sure to save it so i can come by frequently.

  126. Awesome blog guys. I totally agree and I love the idea of living today with all that you can get out of it!

  127. Nice share. I’ll be linking to this post on my blog for sure.

  128. I strongly agree on you, I hope that others will realized this also and will take time to read your post! keep writing mate!

  129. Nice post mate, I love your blog, thanks for sharing it

  130. Cherilynn says:

    Great atcrlie, thank you again for writing.

  131. Really nice post,thank you

  132. Aaj Tak live says:

    your page is so great, like i never seen before. Deffenetly, that can be first page on internet!

  133. http://traderelic.com/business-networking-finding-a-local-business-network-meeting-to-boost-your-business says:

    There may be noticeably a bundle to find out about this. I assume you made certain good points in options also.

  134. I consider something truly interesting about your site so I bookmarked .

  135. freeads says:

    Sweet site, super design and style , really clean and use genial .

  136. You made some first rate points there. I looked on the internet for the difficulty and found most people will associate with with your website.

  137. Now and then I’ll stumble across a post like this and I’ll recall that there really are still interesting pages on the web.

  138. compost says:

    So unfortunately for you, your example actually supports my point, not yours, that positing a God actually makes it HARDER not easier to resolve the issue of morality.

  139. lewes hotels says:

    Nice. I like this one a lot. Anything that gets me closer to my scores is something Ill use.

  140. randki uk says:

    Simply wanna say that this is extremely helpful, Thanks for taking your time to write this.

  141. chipspokerfacebook says:

    Write more, thats all I have to say.

  142. randka w uk says:

    Maintain working ,good job!

  143. asia dating says:

    cheers, I thoroughly enjoyed scaning your article. I really appreciate your wonderful knowledge and the time you put into educating the rest of us.

  144. Great detailed information, I ll be visiting you more frequently, here is very interesting information.

  145. A very informative article and lots of really honest and forthright comments made! This certainly got me thinking a lot about this issue so cheers a lot for dropping!

  146. langlang33 says:

    Fantastic post buddy! Enjoyed reading

  147. Nice share. I’ll be linking to this post on my blog for sure.

  148. Wikipedia says:

    New Ways of Thinking…

    One of the newest and latest ideas……

  149. AEM EMS says:

    I really hope to read more of your posts in the future, so I’ve bookmarked your blog.

  150. Hmm, that is some compelling specifics youve got going! Makes me scratch my head and feel. Keep up the great writing!

  151. Adjustable says:

    I stumbled upon this review usefull.

  152. Thank for the good material Very interesting thanks for the info.

  153. I agree, many thanks to the author. Thanks for taking the time to share this,Great blog post. Thanks..

  154. I got A lot more beneficial information from your blog,I will bookmark your post ,so keep writing the good things,Thanks

  155. Did you design the site this well with the default blog tools? Your blog is incredible.

  156. viagra says:

    Life is good when some authors like post their articles!

  157. Great job here. I really enjoyed what you had to say.

  158. line wire says:

    This is my first time I have visited here. I found a lot of interesting information in your blog. From the tons of comments on your articles, I guess I am not the only one! keep up the good work.

  159. Adjustable says:

    These are typically pleasant suggestions i always attempt out there, We are delighted I came across the idea. Thanks.

  160. 800-511-2896 says:

    If extra there is aid required the particular attorney’s services might possibly be achieved for almost any significantly decreased quote with Legal Standard Every month ).

  161. I have a few question to you, write to those I do not e-mail

  162. Deference to author , some superb information . “To have a grievance is to have a purpose in life.” by Alen Coren.

  163. You get one more feed-puller from this. Strong language, but that’s the only thing most people will listen to.

  164. I’ve never imagined that it’ll become my habit to read articles because it is so much overpowering.

  165. Your home is valueble for me. Thanks!…

  166. Rehoboth says:

    I was looking at some of your posts on this site and I think this website is rattling instructive! Keep on putting up.

  167. I’d have to verify with you here. Which isn’t one thing I often do! I enjoy studying a post that may make individuals think. Also, thanks for permitting me to remark!

  168. One more incredible post from you. Reading what you have to say is always one of my highlights of my time spent online.

  169. Interesting. Will defintely be back

  170. Thanks for this grand post, I am glad I observed this site on yahoo.

  171. There?s no doubt that that is essentially the most vital information for me. And i am glad reading your article. But

  172. This is the best post on this topic i have ever read.

  173. Suzi says:

    Interesing article Very nice greetings :) !

  174. Alva Vos says:

    This post has been somewhat of a revelation to me.

  175. Precisely what I was looking for, thankyou for posting

  176. There are some attention-grabbing points in time in this article but I don’t know if I see all of them heart to heart. There may be some validity but I will take hold opinion until I look into it further. Good article , thanks and we would like extra! Added to FeedBurner as nicely

  177. Great post! Thanks for sharing.

  178. I agree, many thanks to the author. Thanks for taking the time to share this,Great blog post. Thanks..

  179. I really like your blog.. very nice colors & theme.

  180. baby cribs says:

    I’m still learning from you, as I am developing myself. I certainly love reading all which is put up on your site.Keep the advice coming. I really enjoy it

  181. You made some certain areas certainly, there.

  182. I wanted to thank you for this interesting I definitely loved every little bit of it. I have bookmarked your web site to look at the latest stuff you post.

  183. Amazingg skills! hold on man, you rock!

  184. iphone5 says:

    Nice work with the blog, It is excellent.

  185. Aaj Tak says:

    Implicit positioning and surrogate advertising | Beyond the Walls – Welingkar Blog is a sensible subject, trate with more attention.

  186. I love your wordpress template, where did you get a hold of it?

  187. Hey really liked yout post..thanks

  188. I found your site – http://blogs.welingkar.org/index.php/campus-corner/implicit-positioning-and-surrogate-advertising – on StumbleUpon recently and thought I’d take a look. I bookmarked it and will be back to check on some more posts later.

  189. Excellent post, but it would be better if in future you can share more about this topic. Keep rocking.

  190. Yeah bookmaking this wasn’t a risky conclusion outstanding post! .

  191. Well I sincerely enjoyed studying it. This information offered by you is very practical for accurate planning.

  192. I welcome all comments, but i am possessing issues undering anything at all you could be looking for to say

  193. Great post, thanks for taking the time to compose it. I like the direction you are taking your blog. Im subscribing to your site in order to keep up down the road. Would like to see more posts soon.

  194. I like this web blog very much, Its a rattling nice spot to read and get info .

  195. I am impressed with this internet site , really I am a fan .

  196. I get where your coming from, and I totally value your opinion. For what its worth I will tell all my friends about it, extremely resourceful. Cheers.

  197. Some genuinely fantastic information, Glad I discovered this.

  198. It’s going to be end of mine day, but before ending I am reading this fantastic paragraph to improve my experience.

  199. go says:

    Hi there! I just want to give you a huge thumbs up for the great info you’ve
    got here on this post. I will be coming back to your blog for more soon.

    Have a look at my website: go

  200. Good info. Lucky me I discovered your website by accident (stumbleupon).
    I’ve bookmarked it for later!

    Here is my homepage … happy birthday wishes to a daughter

  201. We’re a group of volunteers and opening a new scheme in our community.
    Your web site provided us with valuable information to work
    on. You’ve performed an impressive task and our entire group might be thankful to you.

    Look into my web site; sewingsocialworlds.com

  202. Mesmereyez says:

    Advertising is widely accepted to be the most potent tool in the hand of a marketer. Whether it is to launch a new product, entrench an existing one, educate on the new salient features or create a new market, most consumer products manufacturers orient a considerable amount of time, energy and money to reaching out to existing and potential consumers though various media. Direct advertising of tobacco/alcohol and other products was rampant before the enforcement of tobacco control legislation in India. Billboard advertising of international and domestic brands of cigarettes and chewable forms of tobacco was a common sight. But now all direct advertising of tobacco products in all media has been prohibited with the enforcement of National Legislation. Cable Television Network (Regulation) Amendment Bill,2000, which completely prohibits cigarette and alcohol advertisements, which directly and indirectly promote sale of these products (enacted from September 8, 2000).The ban has spawned a generation of surrogate marketing initiatives as corporations leant to sell without communicating to the consumer.

  203. flexijob says:

    very intresting blog …

Leave a Reply to kiteboarding gear

Copyright © 2011. All Rights Reserved. Designed by Singapore SEO SEO Blog  SEO Web Design  Mind Movies