As the world cup euphoria settles down, and the television media marketers get ready for another round of IPL, it would not be totally out of place to look back at the campaigns which were aired during the cup, and ask ourselves a simple question – how did the audiences react to the commercial breaks? [...]
Posts Tagged With 'Research'
Prerna Nagpal: Implicit Positioning and Surrogate Advertising
“Advertising is a non-moral force, like electricity, which not only illuminates but electrocutes. Its worth to civilization depends upon how it is used.” – J. Walter Thompson Let me start with an ad that is etched in our memory and we dance to its tunes: “Dance on the clubboat, a group of party people in [...]
Prof. Kaustubh Dhargalkar: GPRS, Email, Smartphone & a Lost Mornin
It was an eventful morning….the GPRS functionality on my phone had got mysteriously deactivated for a while & not hearing those vibrating alerts by the bedside, every now & then was making me feel lost. The nocturnal wakeups & feeling for the phone on the side board of the bed continued but this night to [...]
Uday Salunkhe: Scaling New Peaks
In today’s global arena, the role of management institutes has moved far beyond just providing skills that will help students get a good job. The focus has shifted to creating global leaders responding to newer challenges. Dr.Uday Salunkhe, Director, Prin.L N Welingkar Institute of Management Educationand Research opines that the most important attribute that students should [...]
Himanshu Kapadia’s “The Employment Relationship: Crucial Challenges for HR”
Today, we are living in the age of change and dynamism. The world as we know it is increasingly changing at a faster pace defined by global competition, faster flow of information , easier communication & increasing complexity of business environment. Dynamic Business Environment:With these rapid changes, new paradigms of business are constantly getting created, [...]
The Best Time to “Start UP” is NOW!
A true dream is not one that occurs when you’re asleep; it’s one that takes your sleep away. Such a dream then starts to possess you. It begins to run in your blood. Slowly it’s beyond your control to not think of it and then you don’t have a choice. You have to live the [...]
