My Design professor, Prof. Kaustubh Dhargalkar, kept bombarding our minds with ideas beyond imagination; beyond borders of our thinking. Constantly pushing us to find a seed of unique idea to germinate from a fertile mind. We wondered what would happen when we delved into these uncharted mental waters… I was always fascinated by the subject [...]
Kshama Chhapkhanawalla: The Artists’ Strokes
The auctioneer scans the room and suppresses a grin. With a straight face he states, “Five hundred thousand. Three!” He bangs the hammer on the table and finally allows himself a smile. “The painting is sold to that gentleman there for five hundred thousand rupees.” Behind the stage, an attendant offers him a juice but [...]
Prerna Nagpal: Implicit Positioning and Surrogate Advertising
“Advertising is a non-moral force, like electricity, which not only illuminates but electrocutes. Its worth to civilization depends upon how it is used.” – J. Walter Thompson Let me start with an ad that is etched in our memory and we dance to its tunes: “Dance on the clubboat, a group of party people in [...]
Himanshu Kapadia’s “The Employment Relationship: Crucial Challenges for HR”
Today, we are living in the age of change and dynamism. The world as we know it is increasingly changing at a faster pace defined by global competition, faster flow of information , easier communication & increasing complexity of business environment. Dynamic Business Environment:With these rapid changes, new paradigms of business are constantly getting created, [...]
Amit Rajani: Union Budget 2011-12 – The Balancing Act
Amit Rajani Welingkar Institute of Management (Mumbai) The Finance Minister was expected to address three key macroeconomic concerns in this year’s budget viz., high inflation, high current account deficit and fiscal consolidation. It was also expected that the government would resume the process of reforms. The Finance Minister has made an attempt to focus on [...]
