The WeSchool Marketing Club was inaugurated on 4th April 2012 with two events, a) Quiz competition b) Live Case contest – Dr. Writer’s Chocolates Both the events were enthusiastically participated in by our first year students from different programs like PGDM, E.Biz, BD, RM, MMS, PG (Exec) Kinnari Shah, Naman Mittal , Jeynel Sumar & [...]
Posts Tagged With 'Marketing'
Greetings from Team Samvad!
Welcome to the first edition of our magazine, Samvaad. This edition revolves around the theme of General Management with articles on marketing, finance and human resources. The topics range from Social Entrepreneurship and the Air India case study to Islamic Banking and its effects on India. The articles are replete with recent facts and figures [...]
Prof Indu Mehta & Prof. Dr. Pendse Win Accolades at IIM Ahmedabad
Prof Indu Mehta, Associate Professor-Marketing and Prof Dr. Pradeep Pendse, Dean –IT &Business Design win accolades at IIM –Ahmedabad. IIM-A had organized ‘International Case Masters (ICM)’, a case writing contest with the objective of promoting study of changing global management practices. The event invited entries from students and faculty members across the world to gauge [...]
Prof. Mangesh Borse: Sorry, No Change!
As the world cup euphoria settles down, and the television media marketers get ready for another round of IPL, it would not be totally out of place to look back at the campaigns which were aired during the cup, and ask ourselves a simple question – how did the audiences react to the commercial breaks? [...]
