Posts Tagged With 'Surrogate Advertising'

Prerna Nagpal: Implicit Positioning and Surrogate Advertising

Prerna Nagpal: Implicit Positioning and Surrogate Advertising

Jun 01, 2011 | Posted by admin in Campus Corner, Student's Speak   211 Comments »

“Advertising is a non-moral force, like electricity, which not only illuminates but electrocutes. Its worth to civilization depends upon how it is used.” – J. Walter Thompson Let me start with an ad that is etched in our memory and we dance to its tunes: “Dance on the clubboat, a group of party people in [...]

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