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Dr. Utkarsh Shah: Beyond Doctors – Opportunities for Non Healthcare Professionals in Healthcare

Jul 08, 2011 | Posted by admin in Faculty Talk   3 Comments »
Dr. Utkarsh Shah: Beyond Doctors - Opportunities for Non Healthcare Professionals in Healthcare

Healthcare Industry in India is booming, with industry estimates suggestive of a growth at the rate of over 15% per annum for the next decade. Doctors and Medical Professionals play a crucial role in delivery of medical care and hence form of the core of healthcare industry. However, in contrast to contrary belief, one doesn’t [...]

Kshama Chhapkhanawalla: The Artists’ Strokes

Jun 14, 2011 | Posted by admin in Campus Corner, Student's Speak   25 Comments »
Kshama Chhapkhanawalla: The Artists’ Strokes

The auctioneer scans the room and suppresses a grin. With a straight face he states, “Five hundred thousand. Three!” He bangs the hammer on the table and finally allows himself a smile. “The painting is sold to that gentleman there for five hundred thousand rupees.” Behind the stage, an attendant offers him a juice but [...]

Prof. Mangesh Borse: Sorry, No Change!

Jun 02, 2011 | Posted by admin in Faculty Talk   18 Comments »
Prof. Mangesh Borse:  Sorry, No Change!

As the world cup euphoria settles down, and the television media marketers get ready for another round of IPL, it would not be totally out of place to look back at the campaigns which were aired during the cup, and ask ourselves a simple question – how did the audiences react to the commercial breaks? [...]

Prerna Nagpal: Implicit Positioning and Surrogate Advertising

Jun 01, 2011 | Posted by admin in Campus Corner, Student's Speak   211 Comments »
Prerna Nagpal: Implicit Positioning and Surrogate Advertising

“Advertising is a non-moral force, like electricity, which not only illuminates but electrocutes. Its worth to civilization depends upon how it is used.” – J. Walter Thompson Let me start with an ad that is etched in our memory and we dance to its tunes: “Dance on the clubboat, a group of party people in [...]

Prof. Kaustubh Dhargalkar: GPRS, Email, Smartphone & a Lost Mornin

May 31, 2011 | Posted by admin in Faculty Talk   20 Comments »
Prof. Kaustubh Dhargalkar: GPRS, Email, Smartphone & a Lost Mornin

It was an eventful morning….the GPRS functionality on my phone had got mysteriously deactivated for a while & not hearing those vibrating alerts by the bedside, every now & then was making me feel lost. The nocturnal wakeups & feeling for the phone on the side board of the bed continued but this night to [...]

Uday Salunkhe: Scaling New Peaks

May 20, 2011 | Posted by Dr. Uday Salunkhe in Faculty Talk   10 Comments »
Uday Salunkhe: Scaling New Peaks

In today’s global arena, the role of management institutes has moved far beyond just providing skills that will help students get a good job. The focus has shifted to creating global leaders responding to newer challenges. Dr.Uday Salunkhe, Director, Prin.L N Welingkar Institute of Management Educationand Research opines that the most important attribute that students should [...]

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