The United Colors of ‘Unhate’

The United Colors of ‘Unhate’

Posted by admin in Campus Corner, Student's Speak   1 Comment »

LOKESH VISHWAKARMA (PGDM 2011-13) expresses himself about the latest AD Campaign of Benetton… When a clothing company struggling for survival campaigns for world peace, people are bound to suspect the campaign and look at it as a desperate attempt to seek attention, But the Italian clothing company is holding its own and insists that the controversial [...]

Aditya Muley: Method in Madness – The Logical Chaos of Design

Aditya Muley: Method in Madness – The Logical Chaos of Design

Posted by admin in Campus Corner, Student's Speak   10 Comments »

My Design professor, Prof. Kaustubh Dhargalkar, kept  bombarding our minds with ideas beyond imagination; beyond borders of our thinking. Constantly pushing us  to find a seed of unique idea to germinate from a fertile mind. We wondered what would happen when we delved into  these uncharted mental waters… I was always fascinated by the subject [...]

Kshama Chhapkhanawalla: The Artists’ Strokes

Kshama Chhapkhanawalla: The Artists’ Strokes

Posted by admin in Campus Corner, Student's Speak   25 Comments »

The auctioneer scans the room and suppresses a grin. With a straight face he states, “Five hundred thousand. Three!” He bangs the hammer on the table and finally allows himself a smile. “The painting is sold to that gentleman there for five hundred thousand rupees.” Behind the stage, an attendant offers him a juice but [...]

Prerna Nagpal: Implicit Positioning and Surrogate Advertising

Prerna Nagpal: Implicit Positioning and Surrogate Advertising

“Advertising is a non-moral force, like electricity, which not only illuminates but electrocutes. Its worth to civilization depends upon how it is used.” – J. Walter Thompson Let me start with an ad that is etched in our memory and we dance to its tunes: “Dance on the clubboat, a group of party people in [...]

Himanshu Kapadia's "The Employment Relationship: Crucial Challenges for HR”

Himanshu Kapadia’s “The Employment Relationship: Crucial Challenges for HR”

Posted by admin in Campus Corner, Student's Speak   18 Comments »

Today, we are living in the age of change and dynamism. The world as we know it is increasingly changing at a faster pace defined by global competition, faster flow of information , easier communication & increasing complexity of business environment. Dynamic Business Environment:With these rapid changes, new paradigms of business are constantly getting created, [...]

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