‘Leadership in education’, in the latest issue of Samvad...

‘Leadership in education’, in the latest issue of Samvad…

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With three successful editions Samvad no longer needs any introduction. The laurels that Samvad has been showered have proved that it has the potential to stand out amongst the likes of college magazines. The month of May was significant for all MBA graduates. While few students were making a mark in the corporate world for [...]

The United Colors of ‘Unhate’

The United Colors of ‘Unhate’

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LOKESH VISHWAKARMA (PGDM 2011-13) expresses himself about the latest AD Campaign of Benetton… When a clothing company struggling for survival campaigns for world peace, people are bound to suspect the campaign and look at it as a desperate attempt to seek attention, But the Italian clothing company is holding its own and insists that the controversial [...]

Aditya Muley: Method in Madness – The Logical Chaos of Design

Aditya Muley: Method in Madness – The Logical Chaos of Design

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My Design professor, Prof. Kaustubh Dhargalkar, kept  bombarding our minds with ideas beyond imagination; beyond borders of our thinking. Constantly pushing us  to find a seed of unique idea to germinate from a fertile mind. We wondered what would happen when we delved into  these uncharted mental waters… I was always fascinated by the subject [...]

Kshama Chhapkhanawalla: The Artists’ Strokes

Kshama Chhapkhanawalla: The Artists’ Strokes

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The auctioneer scans the room and suppresses a grin. With a straight face he states, “Five hundred thousand. Three!” He bangs the hammer on the table and finally allows himself a smile. “The painting is sold to that gentleman there for five hundred thousand rupees.” Behind the stage, an attendant offers him a juice but [...]

Prerna Nagpal: Implicit Positioning and Surrogate Advertising

Prerna Nagpal: Implicit Positioning and Surrogate Advertising

“Advertising is a non-moral force, like electricity, which not only illuminates but electrocutes. Its worth to civilization depends upon how it is used.” – J. Walter Thompson Let me start with an ad that is etched in our memory and we dance to its tunes: “Dance on the clubboat, a group of party people in [...]

Himanshu Kapadia's "The Employment Relationship: Crucial Challenges for HR”

Himanshu Kapadia’s “The Employment Relationship: Crucial Challenges for HR”

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Today, we are living in the age of change and dynamism. The world as we know it is increasingly changing at a faster pace defined by global competition, faster flow of information , easier communication & increasing complexity of business environment. Dynamic Business Environment:With these rapid changes, new paradigms of business are constantly getting created, [...]

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