Prerna Nagpal: Implicit Positioning and Surrogate Advertising

Prerna Nagpal: Implicit Positioning and Surrogate Advertising

“Advertising is a non-moral force, like electricity, which not only illuminates but electrocutes. Its worth to civilization depends upon how it is used.” – J. Walter Thompson Let me start with an ad that is etched in our memory and we dance to its tunes: “Dance on the clubboat, a group of party people in [...]

Himanshu Kapadia's "The Employment Relationship: Crucial Challenges for HR”

Himanshu Kapadia’s “The Employment Relationship: Crucial Challenges for HR”

Posted by admin in Campus Corner, Student's Speak   18 Comments »

Today, we are living in the age of change and dynamism. The world as we know it is increasingly changing at a faster pace defined by global competition, faster flow of information , easier communication & increasing complexity of business environment. Dynamic Business Environment:With these rapid changes, new paradigms of business are constantly getting created, [...]

Student Life

Student Life

Posted by admin in Campus Corner   3 Comments »

A typical day at the Welingkar Campus begins early. Lectures generally commence at 9 am and end at 9 pm. Students are usually on their toes with assignments and projects that take a better part of their time. The lectures generally last for about three hours. The discomfort if any, is never physical as air [...]

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