Archive for June, 2011

Kshama Chhapkhanawalla: The Artists’ Strokes

Kshama Chhapkhanawalla: The Artists’ Strokes

Jun 14, 2011 | Posted by admin in Campus Corner, Student's Speak   25 Comments »

The auctioneer scans the room and suppresses a grin. With a straight face he states, “Five hundred thousand. Three!” He bangs the hammer on the table and finally allows himself a smile. “The painting is sold to that gentleman there for five hundred thousand rupees.” Behind the stage, an attendant offers him a juice but [...]

Prof. Mangesh Borse:  Sorry, No Change!

Prof. Mangesh Borse: Sorry, No Change!

Jun 02, 2011 | Posted by admin in Faculty Talk   18 Comments »

As the world cup euphoria settles down, and the television media marketers get ready for another round of IPL, it would not be totally out of place to look back at the campaigns which were aired during the cup, and ask ourselves a simple question – how did the audiences react to the commercial breaks? [...]

Prerna Nagpal: Implicit Positioning and Surrogate Advertising

Prerna Nagpal: Implicit Positioning and Surrogate Advertising

Jun 01, 2011 | Posted by admin in Campus Corner, Student's Speak   211 Comments »

“Advertising is a non-moral force, like electricity, which not only illuminates but electrocutes. Its worth to civilization depends upon how it is used.” – J. Walter Thompson Let me start with an ad that is etched in our memory and we dance to its tunes: “Dance on the clubboat, a group of party people in [...]

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